Customer engagement - Share of Wallet Analysis
Customer stickiness - Life time Value
Helps understand customer worth with the bank as a percentage of the total
customer worth across all other banks for a given portfolio, or for all relationships taken together. Typically survey or bureau
data is used combined with statistical methods to assess the same. We also help you devise data driven strategies to increase SOW.
Customer Experience - Next Best Offer/Market Basket Analysis
Assess the net value the customer is likely to generate over the course of his tenure with
the bank across all portfolios. The key to finding LTV is to clearly assess the need for customer retention, and total worth of
relationship that could potentially be lost in the case of an attrition. Helps bank segment high net worth customers, and
Customer Churn - Attrition and Retention Analysis
Use statistical methodologies to identify which offer is the customer most likely to accept and device your sales strategy in accordance. This approach of being customer centric rather than product centric helps not only improve customer experience, but also increase customer profitability.
One of the key areas of concern across all banks is customer retention. Our
solutions help you understand the key factors behind customer attrition, and predicts the likelihood of churn in advance giving
you an opportunity to take proactive measures. We help you build an anti-attrition framework which not only combats attrition
but also helps you with the most effective strategy to retain customers.